How To Use Google Keyword Planner & Its Benefits - C-Pedia
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How To Use Google Keyword Planner & Its Benefits

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By Jatin Pant

Google Keyword Planner is a free tool presented by Google that assists businesses with tracking down pertinent keywords for their sites and creating effective ad campaigns. Whether you’re an entrepreneur or a digital advertiser, understanding how to utilize this tool is fundamental for working on your online visibility and directing people to your site.

In this complete guide, we’ll make you through the strides engaged with utilizing Google Keyword Planner and tell you the best way to capitalize on its elements to track down the best keywords for your site.

What is Google Keyword Planner?

Google Keyword Planner is a tool presented by Google Ads that assists businesses with tracking down important keywords for their sites and creating effective ad campaigns. The tool gives information on search volume, contest, and cost-per-click (CPC) for every keyword, permitting businesses to go with informed choices while picking keywords for their ad campaigns.

Analysis, Analytics, Business, Charts

How To Use Google Keyword Planner:

Step 1: Access To Google Keyword Planner

To get to Google Keyword Planner, you should have a Google Ads account. On the off chance that you don’t have one, you can create one for free. When you have an account, sign in to Google Ads and select “Tools and Settings” from the top menu. Then, select “Keyword Planner” under “Arranging.”

Step 2: Pick an Objective

Google Keyword Planner offers two fundamental objectives: “Track down new keywords” and “Get search volume and estimates.” Select the objective that best meets your requirements.

  • “Find new keywords” is great for businesses that are beginning without any preparation and need to track down new keywords to target in their ad campaigns.
  • “Get search volume and forecasts” is great for businesses that already have a rundown of keywords and need to see their hunt volume, contest, and different measurements.

Step 3: Enter Your Keywords

On the off chance that you chose “Find new keywords,” enter a couple of words or expressions connected with your business. Google Keyword Planner will then create a rundown of related keywords.

Assuming you chose “Get search volume and forecasts” enter your rundown of keywords in the pursuit bar.

Step 4: Refine Your Search

When Google Keyword Planner creates a rundown of keywords, you can refine your inquiry by choosing channels. Channels incorporate area, language, and search organizations, from there, the sky is the limit.

Step 5: Analyze the Information

Google Keyword Planner gives information on search volume, contest, and CPC for every keyword. Utilize this information to pick the keywords that are generally applicable to your business and have the most noteworthy inquiry volume with the least contest.

Step 6: Create Your Ad Campaign

Whenever you’ve chosen your keywords, you can create your ad campaign in Google Ads. Follow the prompts to set your financial plan, target audience, and ad design.

Student, Woman, Startup, Business

Benefits Of Using Google Keyword Planner

There are plenty of benefits of using google keyword planner some of them are discussed here

  • Relevant Keywords: Google Keyword Planner assists you with finding Relevant keywords for your site that are probably going to produce traffic and changes.
  • Cost-Effective: By giving information on contest and CPC for every keyword, Google Keyword Planner assists you with picking keywords that are cost-effective and affordable for you.
  • Ad Targeting: With Google Keyword Planner, you can create ad campaigns that are targeted to your audience’s particular pursuit questions, bringing about higher click-through rates and changes.
  • Better Search engine optimization Strategy: Google Keyword Planner isn’t just helpful for advertising yet additionally for Website design enhancement. By distinguishing the most applicable and high-traffic keywords for your business, you can optimize your site content and meta labels for better web index rankings.
  • Remain Ahead of the Opposition: Google Keyword Planner assists you with remaining ahead of your opposition by distinguishing new and moving keywords that your rivals may not as yet be targeting. This gives you an upper hand and permits you to target undiscovered business sectors for your business.
  • Different Keyword Thoughts: Google Keyword Planner gives numerous keyword thoughts in light of the underlying keywords you enter. This assists you with broadening your keyword examination and find significant terms that you might not have considered previously.
  • Geographic Targeting: Google Keyword Planner permits you to target explicit geographic areas, assisting you with making campaigns that are customized to your neighborhood audience. This is especially valuable for private companies that operate in a particular region or city.
  • Verifiable Information: Google Keyword Planner gives authentic information on keyword performance, permitting you to see patterns and examples over the long haul. This assists you with recognizing which keywords are turning out to be pretty much pertinent and adjusting your strategy likewise.
  • Mix with Google Ads: Google Keyword Planner consistently incorporates Google Ads, permitting you to create and launch campaigns straightforwardly from the tool. This makes the method involved with making and improving campaigns more productive and smoothing out.
  • Free to Use: Google Keyword Planner is a free tool given by Google, making it open to businesses of all sizes and spending plans. This permits private ventures and startups to rival bigger partnerships regarding online visibility and reach.

FAQs Related To Google Keyword Planner

Is Google Keyword Planner free to use?
Indeed, Google Keyword Planner is a free tool presented by Google Ads.

Can I use Google Keyword Planner for Website optimization purposes?
Indeed, Google Keyword Planner is a great tool for tracking down pertinent keywords for your site’s Website optimization strategy.

How frequently would it be a good idea for me to use Google Keyword Planner?
It’s really smart to utilize Google Keyword Planner routinely to keep awake-to-date on the most recent patterns and search inquiries connected with your


To summarize, Google Keyword Planner is a fundamental tool for any business that needs to work on its online visibility, draw in qualified leads, and increment transformations. By giving applicable keyword thoughts, cost-effective choices, and targeting highlights, Google Keyword Planner assists businesses with arriving at information-driven conclusions about their advertising and Web optimization methodologies.

It likewise gives authentic information, geographic targeting, and consistent joining with Google Ads. With its various advantages, Google Keyword Planner is an important asset that businesses, everything being equal, can use to remain ahead of the opposition and prevail in the digital commercial center.